Since this is an image format, there will be subscribers who do not want to see images in their inbox. Since some versions of Outlook refuse to show GIFs and display only the first frame, make it informative. There is no time to beat around the bush include only the key aspects. Here you need to deal with a number of change layers, not the whole scene. The animation should take several seconds, not a minute or more. Sometimes your vision of the situation can be misleading. If a GIF is not appropriate, then do not use it. If you want your GIF to bring benefits to your campaign, here is some advice to stick to. You can efficiently deal with them on your own.
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